I believe that the types of appeals that are being used are that you will be rewarded and that you will enjoy the adventure or escape that you want if you purchase this product. This commercial does a good job of selling the fantasy of a battle between He-man and Skeletor. I do not feel that this commercial is realistic, however, I do believe that it both suggests and represents the way that many children would "play" with this toy once it is purchased for them. The marketer obviously wants children to believe that they can "live the ultimate battle" once they own these toys.
What's in a name?
Monday, September 19, 2011
He-Man
I chose to view a commercial that marketed He-man and Skeletor toys to children. These toys were marketed to children in a way that was both accurate but slightly deceptive. For example, the start of the commercial showed the toys against a background that made them look more cool and realistic. In addition to the background, the advertiser had someone doing a voice over for the Skeletor toy, which, was threatening to crush He-man. The camera eventually panned out to show the toys as they actually look engaged in a choreographed fight scene. This fight scene made use of the environment to add another element to the toys. For instance, when He-man knocked Skeletor off the cliff the advertiser rolled rocks onto Skeletor to add more action to the scene.
I believe that the types of appeals that are being used are that you will be rewarded and that you will enjoy the adventure or escape that you want if you purchase this product. This commercial does a good job of selling the fantasy of a battle between He-man and Skeletor. I do not feel that this commercial is realistic, however, I do believe that it both suggests and represents the way that many children would "play" with this toy once it is purchased for them. The marketer obviously wants children to believe that they can "live the ultimate battle" once they own these toys.
I believe that the types of appeals that are being used are that you will be rewarded and that you will enjoy the adventure or escape that you want if you purchase this product. This commercial does a good job of selling the fantasy of a battle between He-man and Skeletor. I do not feel that this commercial is realistic, however, I do believe that it both suggests and represents the way that many children would "play" with this toy once it is purchased for them. The marketer obviously wants children to believe that they can "live the ultimate battle" once they own these toys.
Monday, September 5, 2011
Brave from the mountains
My full name is Richard Anthony Goralski Jr. According to www.behindthename.com Richard means "brave power." Between the years of 1930-1947 Richard ranked as the fifth most popular name in the United States. By 1980 (the year I was born) the popularity of Richard as a first name declined 21 spots and came in at number 26. Currently, Richard is the 126th most popular name in the United States. I'm actually not very fond of the name Richard, however, I like my nick name which is Rick.
My last name is Goralski which is of Polish origin and stands for "dance of the mountaineers." To my knowledge my last name was never changed nor does it hold any special meaning to my family. Apparently, after much debate with my grandmother my mother agreed to name me after my biologically father. Personally, I would have preferred not to have been a junior had I been the decision maker. There is actually a much deeper explanation to my name, however, I think that might be a little too deep to randomly blog about.
My last name is Goralski which is of Polish origin and stands for "dance of the mountaineers." To my knowledge my last name was never changed nor does it hold any special meaning to my family. Apparently, after much debate with my grandmother my mother agreed to name me after my biologically father. Personally, I would have preferred not to have been a junior had I been the decision maker. There is actually a much deeper explanation to my name, however, I think that might be a little too deep to randomly blog about.
Tuesday, August 30, 2011
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