He-Man

I chose to view a commercial that marketed He-man and Skeletor toys to children. These toys were marketed to children in a way that was both accurate but slightly deceptive. For example, the start of the commercial showed the toys against a background that made them look more cool and realistic. In addition to the background, the advertiser had someone doing a voice over for the Skeletor toy, which, was threatening to crush He-man. The camera eventually panned out to show the toys as they actually look engaged in a choreographed fight scene. This fight scene made use of the environment to add another element to the toys. For instance, when He-man knocked Skeletor off the cliff the advertiser rolled rocks onto Skeletor to add more action to the scene.

I believe that the types of appeals that are being used are that you will be rewarded and that you will enjoy the adventure or escape that you want if you purchase this product. This commercial does a good job of selling the fantasy of a battle between He-man and Skeletor. I do not feel that this commercial is realistic, however, I do believe that it both suggests and represents the way that many children would "play" with this toy once it is purchased for them. The marketer obviously wants children to believe that they can "live the ultimate battle" once they own these toys.